Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…
How to measure content effectiveness: a Google Analytics dashboard
Download your free copy of this Google Analytics Dashboard which will help you to measure how well your content marketing…
Paid Search (PPC)
Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns
Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters…
Google Attribution – Google Analytics Updated
Has Google really solved the attribution problem we face as marketers with their latest machine-learning-powered Google Attribution? Find out more…
How to track multiple geographical locations in Google Analytics
If your business serves one or several localised regions, your local SEO strategy is key to your success and is…
Extracting Direct Adwords Profitability using Google Analytics
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