Data + Privacy

Data + Privacy

Pivoting your Paid Media strategy in a privacy centric landscape

GDPR, iOS 14, the cookie-less future, data sandboxes - if you’re a human on the internet there’s no doubt that…

Data + Privacy

Digital Transformation for a Privacy-First Future

In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…

Data + Privacy

Don’t panic: Embracing the privacy-first internet

Marketers - don’t panic! Embrace the privacy-first internet as an opportunity to evolve your marketing approach

Data + Privacy

Navigating the shift to a privacy-first internet

From personal anecdotes to wide-ranging industry research, it's clear that advertising and marketing today is facing significant challenges. There is…

Data + Privacy

How to modify your reporting for a privacy-first digital world

It would be a mistake to assume that the industry’s recent focus on privacy-first marketing is a temporary fad. What…

Data + Privacy

3 steps to creating a better first-party data strategy

Establishing your company’s first-party data strategy is arguably the single most important thing you can start doing right now.

Data + Privacy

What is Privacy-First Marketing?

Privacy-first marketing can be a confusing mix of terminology, rules, and regulations. We've put together a selection of FAQs and…

Analytics

Google Marketing Live 2021 – Key Takeaways

Google Marketing Live 2021 took place on 27th May 2021. As always, there were a number of key announcements that…

Analytics

Guidance on Cookie Consent in the Age of Privacy

The UK GDPR regulation brought in new measures in order to grant people protection of their personal data and allow…

Data + Privacy

The cookieless future: balancing privacy with the need for relevance

The phasing out of third party cookies is going to change the face of digital advertising as we know it.…

Data + Privacy

Facebook Ads & iOS14 – What do you need to do right now?

It's coming - and we've got to deal with it. By now, you likely know that Apple are making some…