Data + Privacy
The privacy tipping point is here – and you need to act now.
For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…
Pivoting your Paid Media strategy in a privacy centric landscape
GDPR, iOS 14, the cookie-less future, data sandboxes - if you’re a human on the internet there’s no doubt that…
Digital Transformation for a Privacy-First Future
In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…
Don’t panic: Embracing the privacy-first internet
Marketers - don’t panic! Embrace the privacy-first internet as an opportunity to evolve your marketing approach
Navigating the shift to a privacy-first internet
From personal anecdotes to wide-ranging industry research, it's clear that advertising and marketing today is facing significant challenges. There is…
How to modify your reporting for a privacy-first digital world
It would be a mistake to assume that the industry’s recent focus on privacy-first marketing is a temporary fad. What…
3 steps to creating a better first-party data strategy
Establishing your company’s first-party data strategy is arguably the single most important thing you can start doing right now.
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