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Data + Privacy

Analytics

The privacy tipping point is here – and you need to act now.

For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…

Data + Privacy

Pivoting your Paid Media strategy in a privacy centric landscape

GDPR, iOS 14, the cookie-less future, data sandboxes - if you’re a human on the internet there’s no doubt that…

Data + Privacy

Digital Transformation for a Privacy-First Future

In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…

Data + Privacy

Don’t panic: Embracing the privacy-first internet

Marketers - don’t panic! Embrace the privacy-first internet as an opportunity to evolve your marketing approach

Data + Privacy

Navigating the shift to a privacy-first internet

From personal anecdotes to wide-ranging industry research, it's clear that advertising and marketing today is facing significant challenges. There is…

Data + Privacy

How to modify your reporting for a privacy-first digital world

It would be a mistake to assume that the industry’s recent focus on privacy-first marketing is a temporary fad. What…

Data + Privacy

3 steps to creating a better first-party data strategy

Establishing your company’s first-party data strategy is arguably the single most important thing you can start doing right now.

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