Data + Privacy
Pivoting your Paid Media strategy in a privacy centric landscape
GDPR, iOS 14, the cookie-less future, data sandboxes - if you’re a human on the internet there’s no doubt that…
Digital Transformation for a Privacy-First Future
In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…
Don’t panic: Embracing the privacy-first internet
Marketers - don’t panic! Embrace the privacy-first internet as an opportunity to evolve your marketing approach
Navigating the shift to a privacy-first internet
From personal anecdotes to wide-ranging industry research, it's clear that advertising and marketing today is facing significant challenges. There is…
How to modify your reporting for a privacy-first digital world
It would be a mistake to assume that the industry’s recent focus on privacy-first marketing is a temporary fad. What…
3 steps to creating a better first-party data strategy
Establishing your company’s first-party data strategy is arguably the single most important thing you can start doing right now.
What is Privacy-First Marketing?
Privacy-first marketing can be a confusing mix of terminology, rules, and regulations. We've put together a selection of FAQs and…
Google Marketing Live 2021 – Key Takeaways
Google Marketing Live 2021 took place on 27th May 2021. As always, there were a number of key announcements that…
Guidance on Cookie Consent in the Age of Privacy
The UK GDPR regulation brought in new measures in order to grant people protection of their personal data and allow…
The cookieless future: balancing privacy with the need for relevance
The phasing out of third party cookies is going to change the face of digital advertising as we know it.…
Facebook Ads & iOS14 – What do you need to do right now?
It's coming - and we've got to deal with it. By now, you likely know that Apple are making some…
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