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Advanced targeting techniques for PPC marketers

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11 June @ 8:30 am - 10:30 am

| Free, booking essential

Understanding the complexities of targeting the right audience that will engage with your brand across your PPC and social media channels is vital to leverage your budget and achieve the maximum ROI.

At this breakfast briefing we’ll be sharing our expertise to help you understand the latest PPC techniques available. These digital mediums can be challenging to utilise effectively, so we’ll explain how using insights and data analysis your business can find the right audiences and build campaigns that will engage with them.

Based on extensive experience working with a wide range of existing clients, Ben Wood, Hallam’s Digital Director and Leo Worsley one of our Paid Media Team Leaders will be sharing their expertise and imparting valuable insights to utilise in your business.

Ben Wood, Hallam digital director
Ben Wood – Digital Director
Leo Worsley – Paid Team Leader


Key takeaways:

  • Understand how to target the right audience to maximise ROI
  • How to blend search and social audience data for success
  • How to lean on social audience targeting in search campaigns
  • How to find high performing audiences from your existing analytics data
  • Building custom audiences in Google Ads
  • Learn how effective audience targeting drives traffic to your site

Who is the event for?

This session is aimed at in-house marketers.  If you manage advertising spend across search and social and would like to know how to focus on advanced audience targeting methods to boost the performance of your media investment then you should attend our event.


8:30amBreakfast and coffee

9:00amIntroductions, Stuart Ross, Managing Director

9:10amSharing audiences between search and social, Ben Wood, Digital Director

9.30amContextual targeting on Google ads, Leo Worsley, Paid Media Team Leader


10:15amNetworking and close

We’re limited to just 20 attendees – so make sure you secure your place

Book now

If you’re not able to attend this breakfast briefing we can still arrange a meeting to review your advertising spend and targeting methods Just contact us here.


11 June
8:30 am - 10:30 am
Free, booking essential


0115 948 0123


The Clock Tower, Talbot Street
Nottingham, NG1 5GG United Kingdom
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0115 948 0123

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