This will result in each metric in your reports being skewed. Instead of gaining insights about your customers, you’ll see how internal visitors behave on your website. And the way staff use their own sites is obviously going to be different than how customers use their sites.
Alas, there’s a solution. You can exclude any internal traffic to your own site. By following the steps I’m about to outline then you’ll be able to focus on the information from your customers.
Firstly, set up a new profile in your account called ‘Exclude My Visits’ or something along those lines. When you’ve set up a new profile, click the admin button, and navigate to filters > add new filter.
Name your filter appropriately, and navigate the dropdowns to exclude any traffic from IP addresses equal to: [Enter your IP address]
You can see your current IP address with this simple Google Search: https://www.google.co.uk/search?q=my+ip+address
Additionally, Google provide further information on excluding internal traffic, including information that may be helpful to larger organisations on how to exclude a range of IP addresses.
Use your newly created profile to ensure you’ve set everything up correctly. To check, just compare the traffic from your country between your main (original) profile and the new profile. If the filters are working correctly, you’ll see less traffic from your location on the newly created profile. Then you can go ahead and apply the filter on your existing profile once you’ve tested it.
And there you have it, you should now be able to filter out internal traffic and get a much clearer picture of your customers using Google Analytics data.