The event, held virtually for the first time due to the COVID-19 pandemic, saw Europe’s best search agencies compete for a number of accolades, of which Hallam won the final award of the evening.
The achievement recognises the business’ efforts this year to completely rework the standard agency model and create an integrated approach to its work, removing traditional silos between teams to instil a collaborative-first approach to its client projects.
Hallam’s unified approach to search includes integrated reporting and regular data analysis to maximise budget efficiency, improve results, and provide the best client experience and results.
It has also created a dedicated strategy department to spearhead its new approach, and translate real-world business challenges into unified goals.
The full-service agency employs more than 50 experts who specialise in SEO, PPC, Digital PR, Social Media, CRO, User-Experience (UX), Insights, Web Design, and Development, among others.
And after being crowned as Europe’s best large integrated agency, Julio Taylor, CEO, said: “Given that we have implemented a new way of working and new processes during the toughest period in Hallam’s history, I could not be prouder of the team for what they have achieved and this award is a testament to all of their efforts.
“The word integrated has become embedded in our DNA. Every effort across the agency over the last 12 months has been focused on progress and forward motion, with unity and integration running through everything we do and offer.”
Hallam’s new approach to integration followed several upcoming changes to Google’s search algorithm, which includes UX becoming a future ranking factor for SEO, highlighting the importance of different arms of Hallam (SEO, UX, Development) all working towards the same goal.
Charlotte Tomlinson, Media Director at Hallam, said: “Winning this award is 100% down to the hard work that every individual across the agency has put in over the last couple of years.
“It is a testament to the team’s dedication to continuously improving our offer and service delivery, but, most importantly, our total focus on ensuring our clients’ achieve long term success.”
Strategy Director, Ben Wood, added: “This award will help to build our reputation as genuine experts in digital across all of Europe. Our entire agency ethos has been focused on driving an integrated approach for our clients, reworking the standard agency model, and laying the foundations for future success. It is fantastic to now see this be recognised by our peers.”
The European Search Awards 2020 is regarded as the premiere celebration of SEO, PPC, and Content Marketing. For almost a decade, it has celebrated the expertise, talent, and achievements of the search industry. Each award attracts hundreds of entries and attendees each year.
What our clients are saying…
Rob Carter, head of marketing at Learning Pool, said: “Our business and products are complex and Hallam has taken the time to understand our in-depth needs and saw what needed to be done in order to grow online. Our results speak for themselves.”
Gary Peters, commercial director at The Metals Warehouse said: “We’ve been working with Hallam for a few years now and they do a really great job with our marketing and our website. They work closely with us to ensure our goals are met and I’m very glad that we decided to work with them on an ongoing basis as our trusted partner.”