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How to transfer a Google Ads account into Bing Ads
Advertising on the Bing network is usually cheaper than Google Ads, and Bing has a growing market share. It is…
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Event Marketing: 5 Ways to Promote Your Next Event or Conference
Whether a small business breakfast or a large conference, digital is a key part of your marketing mix to raise…
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LinkedIn advertising: tips, costs and how it works
If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost-effective method…
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How Content Marketing Can Benefit the Life Sciences
Content marketing is essential to being successful online, but how you use it depends on your business and sector.
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How to Develop a Digital Strategy Using Data
In this post, we'll look at how to develop a digital strategy using data, and how important data is in…
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10 ways to use social media in event marketing
Organising and planning the logistics of an event is no easy task, let alone trying to get people to show…
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LinkedIn lead generation ads: case study
LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…
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How To Use Personas and Buyers’ Journeys to Create Effective Content
Many businesses fall into the trap of producing content without ever taking the time to create personas or map out…
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4 Ways That You Can Incorporate Video into Your Digital Marketing Strategy
Earlier this year, Cisco predicted that by 2021, 82% of the global internet will be video traffic. Considering that viewers…
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5 Outstanding Chatbots: the business of digital conversations
We've chosen 5 examples of chatbots to share with you, and given you specific suggestions and recommendations that you can…
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What is the ‘Wow Factor’ in Web Design?
Is there such thing as the 'wow factor' in design or is it pure myth? Let's take a look at…
