Earlier this year, Cisco predicted that by 2021, 82% of the global internet will be video traffic. Considering that viewers are around 85% more likely to buy products after watching a video, this is one element of the marketing mix that B2Bs can’t afford to ignore.Read more..
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how will this affect marketing? Learn more about the generation that has shaken stereotypes and how this affects how you will need to market your business in the very near future.Read more..
If content is still king, SEO is queen. We look at how integrating your SEO and content marketing can increase relevant traffic to your website and improve user experience.Read more..
Digital marketing in the automotive industry has progressed over the last few years but it’s still behind other large sectors. In this post, I’ll discuss some best practice digital marketing tips that can be used by companies in this sector.Read more..
Susan shares the top 27 digital marketing tools she uses on a daily basis. Chosen purely from personal preference, from SEO to social media monitoring, competitor research to conversion rate optimisation, here are the tools she recommends.Read more..
In another step towards improving the quality, speed and delivery of content to mobile devices, Google has rolled out an algorithm penalty that will punish sites that use intrusive popups or interstitials.Read more..
Millennials have evolved from a popular catchphrase among those trying to identify a new trend, to a group of tech-savvy young people with serious spending power. They are now going mobile to make their purchases, and are changing the world of ecommerce.Read more..
Last year, Facebook claimed that they were the future of video marketing for small businesses- and they were right. Facebook users love video. That, combined with the size of its platform and its active user base, makes it a perfect for businesses to produce effective video content.Read more..
Accelerated Mobile Pages (AMP) were introduced in February 2016, but have recently benefited from several updates from Google.Read more..
Mobile Apps offer a unique way to engage with your best customers while targeting and converting new customers. This could be in the form of social networking, gaming, aiding the offline experience, and driving ecommerce loyalty. As of June 2015, more than 100 billion apps were downloaded, with $41.1bn of revenue generated from apps worldwide. Apps have […]Read more..
Last week, eMarketer made a prediction that may have induced a pandemic of chin-scratching. They forecast that Instagram will earn $595 million in ad revenue this year, which will swell to $2.81 billion by 2017: According to eMarketer, this growth will be “driven by high demand for the social network’s new ad products, which will expand beyond […]Read more..
I can often be heard singing from the rooftops about the benefits of email marketing, especially in terms of measurability. However, what use are these statistics if you don’t understand what they mean, or how to take advantage of what they are telling you? This handy guide will explain which statistics you should be keeping an […]Read more..