Two women looking at laptop

Paid Search (PPC)

15 best practices for PPC landing pages

This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…

AB Testing Twitter


Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…

How to get Google reviews


How to get more Google reviews

86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…

Google ads


7 quick tips: Google Ads on a small budget

You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay…

Brandy Melville Instagram

Paid Search (PPC)

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…

Mark Zuckerberg being questions by US Senates

Paid Search (PPC)

Ethical Paid Search – How to Be Ethical in Today’s Climate

How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…

Lionel Richie with the text 'hello is it lead you're looking for?

Paid Search (PPC)

PPC Landing Pages for Lead Generation: 5 Best Practices

So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various…


Setting Up an AdWords Campaign – A Checklist

Search Camaign Keywords. Homer Simpson - Keywords, there are keywords everywhere

Paid Search (PPC)

Search Campaign Keywords – Quality or Quantity?

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…

Paid Search (PPC)

The Pitfalls of Transferring Adwords to Bing Ads

The pitfalls of transferring Google Adwords to Bing Ads. A few key points to consider when going through the process…

Hallam Digital Markekting Agency


Extracting Direct Adwords Profitability using Google Analytics