Tag:PPC
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
Can you use Meta for effective B2B paid advertising?
It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…
15 best practices for PPC landing pages
This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
How to get more Google reviews
86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…
7 quick tips: Google Ads on a small budget
You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay…
Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…
Ethical Paid Search – How to Be Ethical in Today’s Climate
How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…
PPC Landing Pages for Lead Generation: 5 Best Practices
So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various…
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