Department for International Trade Digital Marketing Training Events

Team Hallam will be delivering two different training sessions as well as on various dates and location on behalf of the Department of International Trade and full details can be found on the Business is Great website.

• International Website Optimisation & Digital Marketing Workshop
• International E-Commerce workshop

Please note that these workshops are only available to companies based in certain geographic areas, and that your place is not guaranteed until you receive confirmation from us. Attendance is free and places are expected to go fast, so register your interest in attending today.

International Website Optimisation & Digital Marketing Workshop

The world is shrinking by the day and having access to the internet, including via smart phones, means borders are no longer a barrier.

The Department for International Trade, in partnership with Derbyshire Economic Partnership and Destination Chesterfield, are offering this free half-day workshop to help you to create an action plan for an international digital strategy. Attendance is free, all we ask for is a little of your time – it could be the best investment you make this year.

About the workshop:

An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers.

Exclusively available to companies based in the Derbyshire region, this course will help you to create an action plan for an international digital strategy including:

• Showing you how to use online research tools
• Helping you plan for international website optimisation
• Looking at creating a strategic approach to social media and social commerce
• Understanding how digital lead generation and international B2B can help attract and grow customers from around the world

The dates:

23^rd October – International Website Optimisation & Digital Marketing workshop Central Technology Ltd, Chesterfield –

23^rd October – International Website Optimisation & Digital Marketing workshop High Peak Borough Council, Buxton 

11^th December – International Website Optimisation & Digital Marketing workshop –  Derby Conference Centre

25^th February 2020 – International Website Optimisation & Digital Marketing workshop – Streets Chartered Accountants, Lincoln

3^rd March 2020 – International Website Optimisation & Digital Marketing Workshop, Nylacast, 480 Thurmaston Boulevard, Leicester

DIT Masterclass: International E-Commerce

Are you an export-ready business looking to sell products to international customers via your website or another platform? If so, this workshop can help you to better understand and identify the sales channels and opportunities available to you.

What you will learn:

Designed by a digital specialist, this workshop will enable you to develop your digital skills, raise your global brand presence, and allow you to test new markets with minimal investment. By attending, you will learn how to develop a strategy in the following areas:

•  Online Routes to market
A strategic approach towards eMarketplaces means companies can position products
in front of international consumers who are on sites where they are confident and
from which they are already buying products.

•  Identifying Multi-channel and B2B online opportunities
There are a host of other online channels available that can help establish or grow
your presence in other markets. These include Flash and member sale sites or
eMarketplace platforms set up for more traditional B2B and wholesale opportunities.

The dates

13^th November – International E-Commerce workshop – Holiday Inn, Crick, Northampton

28^th November – International E-Commerce workshop – Eventus Business Centre, Market Deeping, Peterborough

13^th February 2020 – International E-Commerce Workshop, Holiday Inn, M1, Jct 25, Bostocks Lane, Sandiacre Nottingham

Digital Trade Advice Clinic

In this digital age, cross border trade has never been easier, and your digital presence means you can now be a global operation via online channels. So whether you’re looking to grow your business internationally, or just starting out but want to have a global approach, there is nothing to stop you from exploiting these digital opportunities.

This 1-2-1 clinic will give you 1 hour of tailored advice based around your specific business, leaving you with a clear idea of how to expand into new markets. You will also learn about any potential barriers you may have to overcome, as well as the best strategies available for growing globally online.

The dates:

4^th December – Digital Trade Advice Clinic – The International Trade Centre, Leicester 

18^th March 2020 – Digital Trade Advice Clinic – EMB offices Leicester