How to Create Customer Loyalty for Small Businesses

Customer loyalty is a concept that has changed rapidly in recent times with the developments of technology and the shift to a mobile customer experience. We’ll explain how small businesses can cut through the noise and create customer loyalty to keep customers for longer.

Read more..

Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and […]

Read more..

SEO Ranking Factor Studies: Where Should You be Focusing in 2018?

Fresh research into search engine ranking factors highlights a number of trends on the rise that you should incorporate into your strategy for 2018 and beyond.

Read more..

8 Useful Google Tools for SEO

If you haven’t done Search Engine Optimisation (SEO) before, it can seem quite daunting knowing where to start. Terms like keyword density, indexing and bounce rate can all sound rather alien.

Read more..

What is Google My Business?

Getting the basics right is essential when it comes to local SEO, and at the cornerstone of local SEO success is a great, fully optimised Google My Business listing. I take a look at why you should set it up, how to do it, and have some top tips to help your listing stand out from the crowd.

Read more..

Our Best Content From 2017

As we say farewell to 2017, it’s a great time to do some analysis and identify our most impactful content from 2017. Take a look through what’s worked well last year for Team Hallam, and see tips and techniques for evaluating your own content marketing strategy.

Read more..

6 Key Trends and Tactics for SEO in 2018

Alongside great content and high-quality backlinks, there are other SEO trends on the rise that you should incorporate into your strategy for 2018.

Read more..

LinkedIn lead generation ads: case study

LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world’s largest professional network and accessing data for which LinkedIn has over half a billion users, is a marketer’s dream. This case study will look at how we managed to generate instant leads for a client, an international skills development company.

Read more..

SMX East 2017: SEO Roundup

In this post, I’ve reviewed some of the best SEO talks from SMX East 2017. Key insights are presented throughout alongside links to the best presentations.

Read more..

Should You Consolidate Pages on Your Website or Have Multiple Pages for SEO?

It can sometimes be difficult to know whether to have multiple pages for a topic on your website, or to consolidate these into one longer master page. In this blog post, I will explore the pros and cons of each option and how changes in user behaviour affect this.

Read more..

Top Tips for Carrying out an Effective Content Audit

When was the last time you carried out a content audit of your website? If you’ve never done one, or it’s been a long time since your last audit, you may be at risk of losing control of your content.

Read more..

How to Prepare Your Text Ads for Black FiveDay

It’s time to get ready for the madness that’s known as Black FiveDay. Now’s the time to start preparing your search network text ads.

Read more..