Tag:google adwords

Two women looking at laptop

Paid Search (PPC)

15 best practices for PPC landing pages

This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…
AB Testing Twitter

Ecommerce

Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Google Ads and Google Analytics

Analytics

Linking Google Ads and Analytics in Different Accounts

Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…
keywords-exact-match

Paid Search (PPC)

Google Ads exact match has expanded, again

Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…
Brandy Melville Instagram

Paid Search (PPC)

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…

Google

Setting Up an AdWords Campaign – A Checklist
Hallam Digital Markekting Agency

Analytics

Extracting Direct Adwords Profitability using Google Analytics