Tag:google adwords
Paid advertising beyond search: exploring alternative strategies for marketing success
In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…
15 best practices for PPC landing pages
This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…
Google Ads exact match has expanded, again
Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…
Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…
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