Tag:google adwords

Paid Search (PPC)
15 best practices for PPC landing pages
This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…

Ecommerce
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…

Analytics
Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…

Paid Search (PPC)
Google Ads exact match has expanded, again
Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…

Paid Search (PPC)
Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…

Setting Up an AdWords Campaign – A Checklist

Analytics
Extracting Direct Adwords Profitability using Google Analytics
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