Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…
Introducing Google’s Similar Audiences Tool
You know your customers, and you want to find more people just like them. Google's "similar audiences" can help you…
LinkedIn advertising: tips, costs and how it works
If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost-effective method…
Ethical Paid Search – How to Be Ethical in Today’s Climate
How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…
Using Drafts and Experiments In Google AdWords
Optimising a Google AdWords campaign can involve large amounts of data analysis, time spent, and an element of trial and…
Many of you are probably thinking: “a career in marketing, with a degree in physics?”, and you're not alone for…
Eliminating Emotional PPC Advertising Decisions
Have you ever been really cold, gone to the room temperature controls and whizzed it up to the maximum temperature…
Six Custom Google Analytics Reports to Save Time Optimising PPC Campaigns
Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters…
Making the most of Bing Ads: AdWords campaign import scheduling
Bing Ads includes a handy campaign import feature that allows you to directly import campaigns straight from Google AdWords. In…
PPC Landing Pages for Lead Generation: 5 Best Practices
So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various…
LinkedIn lead generation ads: case study
LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…
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