Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
This article looks at the rise of CPCs in AdWords, and the fact that increases in costs may not be…
Search Campaign Keywords – Quality or Quantity?
Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…
How to improve your Facebook relevance score for cheaper Facebook ads
When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
How to Prepare Your Text Ads for Black FiveDay
It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…
Using Google Merchant Center Primary Feeds and Supplemental Feeds
Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
How to Deal with Limited by Budget in AdWords
Those three little words "Limited by Budget" can cause no end of irritation in an AdWords account. Fortunately, there are…
5 Ways Google Ad Extensions Can Improve Your AdWords Campaign
Google AdWords Extensions are a great way for your ads to stand out from your competitors in a crowded online…
AdWords Promotion Extensions Case Study
I've been using AdWords Promotion Extensions on a client account for six months now, so I thought I'd share the…
Google Merchant Promotions: How to Set Them Up
Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…
How to calculate the ideal maximum CPC for AdWords
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
Let’s thrive together.
Contact us and we’ll set up a video call to discuss your requirements in detail.
We’re just a message away.
