Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
What is Ads Click to Text (SMS) and does it work?
Make it even more convenient for your buyers to get in touch by giving them the option to send you…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
A beginner’s guide to Google Ads display advertising
The Google Display Network is the largest contextual advertising network available on the Internet today. Learn how you can place…
Google Ads: why you should be bidding on competitor brands and keywords
Is it worth bidding on your competitor's brand name and keywords in Google Ads? It it legal? Let's explore the…
Campaigns, conversion tracking and benefits of Microsoft Advertising: a complete guide
When you think of Pay-Per-Click (PPC) advertising platforms, you likely think about Google Ads, and then stop. This makes sense:…
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
How to use remarketing lists for search ads to drive leads and sales
Ensuring potential customers see the perfect copy tailored to them can take a Google Ads campaign to the next level.…
Which Google Ads position is best for traffic and conversions?
How can you tell which Ad Position is best? We have formulated the relationship between the Google Ads ad position…
If you’re wondering what more you could do to make your YouTube Channel a success, this guide will take you…
Researching negative keywords in Google Adwords
Negative keywords are the crux of any solid search network strategy. They’ll prevent your ads from showing for irrelevant terms…
How to go from general marketer to PPC specialist
I recently switched from working as a general marketer to a specialist role which has required transferring and honing in…
How to set up Google Shopping: a complete guide
Online shopping is an activity that almost every last one of us takes part in. It’s arguably one of the…
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