Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
Black Friday: Effective Marketing Strategies to Boost Sales
With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…
iOS 14 and IDFA: What you need to know
The latest version of Apple's operating system iOS 14 arrives with us next week. It had been set to fundamentally…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Google Ads: Digital Sales Tax expands to four more countries
New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
The ultimate guide to LinkedIn conversion tracking
It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…
Surfaces Across Google – money for nothing and clicks for free
Read this guide to learn how to get started using "Surfaces across Google" using your Google Merchant Account to list…
Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…
Is Spotify the next major ad network?
There's no question that podcasts have made a major leap in recent years, from a niche format that evolved from…
How to improve Amazon ACoS (Advertising Cost of Sale)
Are you looking to improve the performance of your Amazon Advertising? We've identified 5 ways you can improve your Amazon…
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