Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
How to develop a full-funnel PPC advertising strategy
In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…
How to set up Bing Shopping Ads using Google Shopping Campaigns
Adding Bing Shopping to your ecommerce paid strategy will help you reach up to 10% more online user as compared…
9 ways to improve Google Ads CTR (click through rate)
Read our 9 practical tips that will help to improve your Google Ads Click Thru Rate (CTR) which will save…
What Is Google Ads Quality Score?
Google assigns a "Quality Score" to your advertising - and you can save advertising money and improve your ad performance…
How to Target your PPC Ads for Locations
It's all too easy to fall into the trap of making your PPC Ads too broad. One way of streamlining…
It's important to forecast increasing budgets so ensure the maximum use of budget, but wouldn't it be much better if…
Google Ads: The Tiered Approach
The tiered approach to Google Ads is a recommended one, but this blog looks at what it actually is and…
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
Google Ads Call Tracking – What, How and Why?
All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…
An Introduction to Google Discovery Ads
Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…
How To Use Google Ads To Generate Brand Awareness
Generating brand awareness is tough, particularly when you are trying to reach a particular target audience. It's here where Google Ads…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
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