Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
The future of digital marketing: 2019 and beyond
The digital marketing landscape continues to evolve at an accelerated pace, and businesses must embrace the pace of change to…
How to conduct a PPC audit in 6 easy steps
Regardless of the size, structure and strategy of your PPC account, this guide should help to improve your campaigns' performance.
The most expensive Google Ads keywords [infographic]
A keyword’s average cost per click can make or break a potential campaign. If you’re trying to advertise with a…
Google’s own advertising: competition, monopoly and fairness
Advertising on the Google platform takes many forms, but perhaps the most surprising would be Google promoting its own services…
5 important PPC trends for 2019
Stay ahead of the crowd in 2019 by focusing your online advertising efforts on these 5 trends.
18 AdWords filters to help you improve performance
Managing the performance of AdWords accounts is time consuming, particularly if you have a lot of keywords, ad groups, campaigns…
How to perfect your Christmas PPC campaigns
If all you want for Christmas is a positive ROI from your Christmas PPC campaigns, then you’ve got to be…
Google Ads exact match has expanded, again
Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and…
Using custom affinity audiences to increase your market reach
With the ability to reach over 90% of internet users across more than 2 million websites, it’s no wonder the…
Google Premier Partners Awards 2018
Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.
7 quick tips: Google Ads on a small budget
You want to squeeze every penny out of your Google Ads budget. Here are 7 tips for improving your pay…
How to transfer a Google Ads account into Bing Ads
Advertising on the Bing network is usually cheaper than Google Ads, and Bing has a growing market share. It is…
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