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SEO

Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.

Analytics

Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…

Analytics

What does Keyword (not provided) mean in Google Analytics?

What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…

Analytics

UTM Codes: How to Track Campaign URLs in Google Analytics

This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…

SEO

What is a Local Citation? Local SEO

Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in…

Analytics

How to Block Website Referral Spam

Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…

Google

Local SEO for Restaurants

Are you struggling to improve your restaurant's local rankings and increase the traffic to your website? Follow these 11 steps…

Digital Strategy

7 Digital Marketing Trends for 2020

From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…

Content Marketing

How to Apply the AIDA Model to Digital Marketing

Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…

Analytics

Google Site Kit Review: Google’s official WordPress plugin

Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…

Ecommerce

How to get more Google reviews

86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…

Mobile

Mobile first indexing: everything you need to know about mobile SEO

Mobile searching now out numbers desktop searching. In fact, there is a good chance you are reading this on a…

Creative

Image Search: optimising your images to rank well in the search engines

Google has announced big improvements related to Google Image Search. Learn how to get your images discovered when users are…

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