SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
How to add video schema markup via tag manager
Cut and paste this video schema markup example into your Tag Manager to improve the search engine rankings and visibility…
Designing for sustainability – can the internet damage the environment?
It's been an unusual and challenging year for us all, Covid has forced us into our homes more than we…
How to leverage user-generated content to boost SEO
Of course companies will say their products are great - but how can you trust them? That's when people turn…
The Digital-Ready Culture Guide
This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…
Pros and Cons of Live Chat For Your Business
There are plenty of benefits that live chat can give to your business, but it’s worth evaluating the negative impact…
Shopify has reached new heights of popularity, but the platform isn’t without it’s SEO issues...
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
How to use Google Trends to gain a competitive edge
From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…
Do you know your marketing acronyms?
Keep up with those jargon-filled marketing conversations with this list of acronyms every marketer should have in their arsenal.
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Google’s May 2021 update: a closer look at Core Web Vitals
UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…
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