Google

Google is Super. We all knew that, but Google is officially the UK consumer Superbrand, as chosen by 2,200 UK consumers participating in an independent YouGov poll commissioned by Superbrands.

Google has knocked Microsoft out of the top spot, and together they sit in the top ten along with Mercedes-Benz, BBC, British Airways, Royal Doulton, BMW, Bosch, Nike and Sony.

Apple lurks just outside the top 10. Yahoo! lags behind way down at 75. Adobe scrapes in at a surprisingly low 278.

So what is a Superbrand?

‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and tangible advantages over other brands, which (consciously or sub-consciously) customers want and recognise.’ All Superbrands must represent quality, reliability, and distinction.

Stephen Cheliotis, chairman of the Superbrands Council which commissioned the research, said: “Lifestyle brands, particularly those in the technology sector, have considerably more sway with the public than everyday staples such as the supermarkets, which now seem further than ever from the affections of the British people.

“The results are also a further sign that Google is continuing its dominance in the UK. It is clear that Google is the brand that people value at work and in their personal lives.”


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