Susan has worked in the UK information industry since 1985, and is a recognised leader in the field of digital marketing. She is a regular speaker at industry conferences including SMX, contributes to research published by MOZ, and contributes regularly to the BBC and the traditional press. She is a Freeman of the City of London, a trustee of Nottingham Castle, and is an award winning speaker for Vistage, the world leading organisation of chief executives. Prior to setting up Hallam Internet in 1999, Susan held senior Internet marketing roles at British Telecom and Capital One. Susan’s initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University.

Latest posts by Susan

We've chosen 5 examples of chatbots to share with you, and given you specific suggestions and recommendations that you can use in your own business. Read on if you want...

Desire lines are those well worn paths that get us to where we really want to go - in sheer defiance of the official paved route. Desire lines play a...

Mobile searching now out numbers desktop searching. In fact, there is a good chance you are reading this on a mobile device. Grab a cup of tea, and rview this...

A high ranking website will have lots of other high quality websites linking to it. But not all links are created equal. Here are 21 characteristics of a perfect inbound...

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