The Apprentice YouTube Challenge – What Went Wrong? If you’re unfamiliar, The Apprentice is a BBC show on which aspiring entrepreneurs compete to be the business partner of Lord Sugar, of Amstrad fame. Every week, two teams are pitted against … Continued

Your customer database is one of your most valuable assets and email marketing is a cost effective channel to keep in touch with your customers, as well measure responses and behaviour to new products or services. However many email campaigns … Continued

The site search function on your website can be a treasure trove of useful data about your visitors. Think about it: a user is on your homepage and they decide to type something into the search box – it’s most likely … Continued

Google Analytics Reporting

The team at digital marketing agency Hallam Internet are celebrating success in the Google AdWords exams this week after consultants Ben Wood, Sean Burton, Pete Keyworth and Elliott Kirk received their accreditations. The Google AdWords qualification relates to PPC (paid … Continued

More and more people are using their mobile devices to visit websites and buy products online. Most websites are already receiving more than 30-40% of their visits through mobile devices. Google is aware of this increase, which is why you should … Continued

There are many ways in which you can justify whether your Adwords account has been successful however the information you use all depends on what the aim is for the account. These metrics are in no particular order of importance however they … Continued

Competitor Analysis

Digital marketing agency Hallam Internet has been nominated for the Small Business of the Year Award in recognition of a highly successful year. Hallam Internet has grown substantially since its inception in 1999, having been founded by Susan Hallam, at the time … Continued

Digital marketing entrepreneur Susan Hallam has been nominated for two awards in the Nottingham Post Women in Business Awards 2014, following a great year for her business which is already on track to surpass turnover projections for FY14/15. Hallam, who … Continued

  Email marketing is used in a variety of industries, and by thousands of businesses across the world. Despite this, there are still those who seem to think that email marketing is dead. However, what these people fail to understand is … Continued

PPC Management

It’s very common to spot an external link online and think it counts towards search engine optimisation (SEO), but there are several things which may make the link invisible or not as powerful as first seems. Below is a complete … Continued