Digital marketing agency Hallam Internet has been nominated for the Small Business of the Year Award in recognition of a highly lucrative year. Hallam Internet has grown substantially since its inception in 1999, having been founded by Susan Hallam, at … Continued

Digital marketing entrepreneur Susan Hallam has been nominated for two awards in the Nottingham Post Women in Business Awards 2014, following a great year for her business which is already on track to surpass turnover projections for FY14/15. Hallam, who … Continued

  Email marketing is used in a variety of industries, and by thousands of businesses across the world. Despite this, there are still those who seem to think that email marketing is dead. However, what these people fail to understand is … Continued

Google Analytics Reporting

It’s very common to spot an external link online and think it counts towards search engine optimisation (SEO), but there are several things which may make the link invisible or not as powerful as first seems. Below is a complete … Continued

Are you unsure whether content marketing is appropriate for your B2B company? Content marketing is consistently associated with ‘cool’ B2C brands like Coca Cola and Red Bull but there is so much more to content marketing than meets the eye. … Continued

When it comes to building a website, the majority of business owners are mainly concerned about what their site will look like to human visitors.  However, if you want your website to rank well in the search results then you need to ensure it is structured … Continued

Competitor Analysis

Digital marketing agency Hallam Internet’s Managing Director Susan Hallam is one of just two UK based contributors to the MOZ Local Search Ranking Factors 2014. The Moz Local Search Ranking Factors report, revised annually, is an analysis of the  factors which contribute … Continued

Every Snap Tells A Story Back in March, we wondered about the potential of Snapchat as a marketing platform. Now we wonder no more. The 2014 Vanity Fair New Establishment Summit took place in San Francisco on October 8. Snapchat … Continued

Web forms can be found on almost every website, and are one of the most useful conversion tools available. As overlong web forms and misleading directions can scare away potential customers, this is one aspect of your website that you must get right as soon as … Continued

PPC Management

Often Adwords accounts can become overwhelming and therefore get out of hand and most managers don’t have time to fully manage their Adwords account. I’m going to show you how you can manage an account simply and what signs to look out … Continued