Another busy month for team Hallam here, however we love finding the time to share our favourite posts from the past month with you! Here are our favourite digital marketing blogs from September.   Jason’s Favourite Posts The Psychology of … Continued

A team from digital marketing agency Hallam Internet raced in the Ikano Robin Hood Half Marathon in Nottingham, which took place in the city centre on the 28th September 2014. The team, which includes four digital marketing consultants from Hallam, will … Continued

The Curse of Knowledge is something I first came across while reading Made to Stick by Chip and Dan Heath. As soon as I read it, I knew exactly what it was and was reassured that it wasn’t just me … Continued

Google Analytics Reporting

Susan Hallam, managing director of Hallam Internet, is to speak at this year’s Search Marketing Expo (SMX) in Milan from 13-14 November. Hallam, who established her digital marketing agency in 1999, is amongst a select group of recognised digital marketing … Continued

If your business sells products or services outside of the UK, there a number of factors to consider if you’re attempting to market your products via search engines in other countries.  Here I will outline the steps you should take when developing … Continued

Conversion rate optimisation is all about making more of your existing website traffic and customers. It’s about getting more ‘bang for your buck’ if you will – improving the return on investment by increasing the number of goals achieved for … Continued

Competitor Analysis

Susan Hallam spoke on “Digital Leadership” at the Staffordshire County Council Digital Content Summit, an excellent series of events devoted to to helping you focus your digital vision and arm you with the tips, tricks and actionable know how to go on to … Continued

Calls To Action are one of the most important components of any website, since they are designed to attract the attention of your visitors, and to encourage them to perform the sort of actions that result in conversions and sales. … Continued

Quality score is a metric tracked in Google AdWords that gives each keyword in your account a score out of 10. It is assigned to each keyword in your account and changes based on a variety of factors that change … Continued

PPC Management

Removing a page from your website is in itself a straightforward task. However, there are several considerations that should be made before you hit that ‘delete’ button. This post explores some of the reasons why a website owner may wish to remove … Continued