Blog
Latest Post:
A Guide to AdWords Keyword Match Types
Keyword match types are super-important in Google AdWords. It's not enough just to stick 100 broad match keywords in an adgroup and hope for the best. By using different keyword match types in your adgroups, you can better qualify the users who see your ads and ensure that your ads appear to the rig...
It’s important to know about your non-branded keyword traffic because this represents the portion of all your website visitors who have discovered and visited your website, but most importantly don’t already know about you or your company. Non-branded keywords as the name suggests, ar...
Facebook This is another blog post in our series of Team Hallam Top Tips. Facebook is becoming an important part of many businesses marketing mix - and businesses large and small are finding great success by leveraging it. One of the biggest problems that we see at Hallam is companies that jum...
A content calendar is a really efficient way of managing your social media updates over different platforms. You can make sure that you're getting the right balance between sales and informative updates so your business can really get the most out of your social media use. Some people think socia...
The Royal National Institute of Blind People (RNIB) has been making the news recently after it was announced that the charity would be suing budget airline BMI Baby over its website's accessibility - or lack thereof - for blind or partially sighted people. The RNIB is furious that its recommendat...
A lot of people pay us to to do commercial web reviews of their sites', if you do we're probably going to tell you one of these things... You’re displaying text content as an image Google and other major search engines cannot read the text within an image and thus it will make it incredib...
