Hallam Internet - Digital Marketing Consultants

I was with a new client yesterday helping them to manage their move from their current website to their new website. The client in question explained to me that she wouldn’t have even considered the SEO implications of the website … Continued

While a dedicated Android app for Google Analytics has been available for a couple of years now, Google just released an iOS version of the app. The new app is available for the iPhone, iPad and iPod Touch, and requires iOS … Continued

An often overlooked aspect of paid digital marketing is Bing ads. Bing boast a market share of just under 6%  and, whilst this may appear small, do you really want to leave 6% of your potential market untouched? Not only that … Continued

Google Analytics Reporting

  The colours, sounds and tastes of Brazil have been overloading our senses over the past month during this year’s biggest sporting event.  Now that the 2014 FIFA World Cup is over, what key digital marketing lessons can we take away from Brazil 2014?     … Continued

Every website includes a contact page, which is generally the place where your visitors will go to try and get in touch with you or find your address details.  There are certain elements that you need to make sure are always present … Continued

Too many businesses are not utilising their blog the way that they should be. Blog posts can be one of the most effective ways of gaining traffic, links, a social following and a expert reputation in your field. Follow our … Continued

Competitor Analysis

Internet entrepreneur Susan Hallam delivered an inspiring talk to Derby High School’s year 8 girls about their future careers and employability skills. Mrs Hallam, who owns digital marketing agency Hallam Internet, presented an engaging talk to the students about her … Continued

What Is Content Marketing? Content marketing involves driving sales and traffic through creating valuable content and sharing it with a relevant target audience. The “content” can take many forms, including images, gifs, videos and infographics; but in this post we … Continued

301 redirects often tend to create confusion for clients and consistently stir-up debate on best practices within the SEO industry.  With this in mind, I will go on to clarify what a 301 redirect is, why (and when) you should be … Continued

PPC Management

Little changes to a PPC account can have a great impact on overall profitability, the amount of revenue generated verses the amount spent. Below we will go over a few effective ways to optimise a PPC account by changing maximum … Continued