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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Accessibility and Colour: Designing for Colour Blind Users
The choices you make with colour in your designs could be confusing, or losing you visitors. However, there are ways…
How to Deal with Limited by Budget in AdWords
Those three little words "Limited by Budget" can cause no end of irritation in an AdWords account. Fortunately, there are…
GDPR – the challenges and opportunities for marketers
Now is the time to get clued up on what GDPR means for marketers and to learn how you can…
How to balance fast web page load speeds with rich content
Fast page load times and rich, interactive content are both key to making a website successful but striking a balance…
8 practical local link building tips
Local SEO is constantly evolving and local links are becoming more valuable to those looking to establish strong local organic…
What Should You Do When Your Rankings Drop?
Losing your search engine rankings? Learn a few things that you can fix to make sure your site stays visible…
What is the ‘Wow Factor’ in Web Design?
Is there such thing as the 'wow factor' in design or is it pure myth? Let's take a look at…
Although you’re likely to focus your SEO efforts on optimising for Google, Bing shouldn’t be overlooked. Its market share is…
The Perfect Inbound Link: 21 signs a link is great
A high ranking website will have lots of other high quality websites linking to it. But not all links are…
Google Optimize – The Best Free Tool You Are Not Using
Google Optimize is a free CRO tool that links directly to Google Analytics. This powerful tool allows you to run…
6 ways to improve conversion rates: case studies and practical examples
From conversational forms to setting expectations, asking for smaller commitments to improving your navigation, we share six practical tactics (including…
How To Build Websites More Efficiently
Our Lead Developer shares his tips for getting ready to build a website efficiently and avoiding project bloat.
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