Blog

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Many businesses fall into the trap of producing content without ever taking the time to create personas or map out…

This post aims to provide you with an overview of quality assurance within software development: what does it mean, how…

This article looks at the rise of CPCs in AdWords, and the fact that increases in costs may not be…

Earlier this year, Cisco predicted that by 2021, 82% of the global internet will be video traffic. Considering that viewers…

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…

In this post we are exploring the recent CSR related events that Hallam has been involved with in Nottingham. We…

When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…

The hooks system can seem daunting to the uninitiated, but they're one of the best things about WordPress. This guide…

I want to start by saying, Public Relations isn’t dying, it’s evolving! In any profession, there should be a hunger…

Do you want your website visitors to better understand who you are as a business? Then read this post on…

Traditionally, new website projects follow a very similar path: a budget is decided on, a set of requirements are defined…

While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low…

Let’s thrive together.