Blog

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Many of you are probably thinking: “a career in marketing, with a degree in physics?”, and you're not alone for…

Have you ever been really cold, gone to the room temperature controls and whizzed it up to the maximum temperature…

If your website is very large and has a legacy of blog posts or product pages, then content pruning should…

PDFs get crawled, indexed and ranked in the SERP, but they are often forgotten about when it comes to SEO.…

Wish your clients would stop asking "Why is my page speed so bad?". These simple steps will ensure you create…

Is there a difference between the singular and plural version keywords when it comes to SEO?

Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters…

The digital marketing industry is one of the most dynamic and exciting industries to be employed in. Google is still…

For any business to grow and succeed online, there has to be a healthy balance between knowing your customer, knowing…

Bing Ads includes a handy campaign import feature that allows you to directly import campaigns straight from Google AdWords. In…

There are plenty of technical terms that you can encounter on the web, and it's crucial to be familiar with…

Are you tired of sending cold emails that get little to no reply rates? It's one thing to identify new…

Let’s thrive together.