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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? Here we identify 5…

If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost-effective method…

59% of marketers intend on increasing their influencer marketing budget over the next year, but is that something you should…

Mobile SEO is more important than ever. With Google’s move to a mobile-first index and the ever-growing use of mobile…

How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…

Content marketing is essential to being successful online, but how you use it depends on your business and sector.

Some questions have been around as long as software development. Should I indent with tabs or spaces? Are coding standards…

In this post, we'll look at how to develop a digital strategy using data, and how important data is in…

Optimising a Google AdWords campaign can involve large amounts of data analysis, time spent, and an element of trial and…

How do you really know whether your Facebook ads are as good as they could be?

Social media marketing plays an important part in digital engagement. As Google’s focus on high quality, shareable content continues, social…

With leading brands investing in PWAs, we take a look at what they are, the benefits they carry, and whether…

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