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Blogging

B2B content marketing: 10 best examples

Are you unsure about whether it is worth spending your time and money on content marketing for your B2B company?…

Paid Search (PPC)

PPC Landing Pages for Lead Generation: 5 Best Practices

So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various…

Digital Strategy

How to Create Customer Loyalty for Small Businesses

Customer loyalty is a concept that has changed rapidly in recent times with the developments of technology and the shift…

SEO

What makes a good 404 page?

In this post I will explore some of the ways in which you can make sure that your 404 page…

Web Design + Development

15 proven design patterns for better UX and higher conversions

Improve the user experience and raise the conversion rate of your website with these tried and tested design patterns.

SEO

SEO Ranking Factor Studies: Where Should You be Focusing in 2018?

Fresh research into search engine ranking factors highlights a number of trends on the rise that you should incorporate into…

Social Media

10 ways to use social media in event marketing

Organising and planning the logistics of an event is no easy task, let alone trying to get people to show…

Google

Changes to Google’s Ad Grants Policy – What Charities Need to Know

This post will explore what the changes to the Ad Grants policy are from January 2018, and how they will…

Web Design + Development

Using Bootstrap 3 Tabs to Display Posts in a Custom Post Type Taxonomy

Bootstrap tabs are great for showing a lot of content in a small area. In short, they pack a lot…

SEO

What is a Google Business profile and how can it benefit your business?

Getting the basics right is essential when it comes to local SEO, and at the cornerstone of local SEO success…

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