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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
How to deliver ROI sooner from your new website project
Traditionally, new website projects follow a very similar path: a budget is decided on, a set of requirements are defined…
How to submit a disavow file in Google Search Console
While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low…
5 Outstanding Chatbots: the business of digital conversations
We've chosen 5 examples of chatbots to share with you, and given you specific suggestions and recommendations that you can…
Why do WordPress websites get hacked?
Why would anybody want to hack your business' website? Movie directors may make it look exciting but in reality it's…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
SEO and Content Marketing – It’s a Match!
If content is still king, SEO is queen. We look at how integrating your SEO and content marketing can increase…
How Good Content Mastering Can Improve User Experience
Good web user experience is not all about visual design. One of the simplest ways to keep users engaged, is…
Top Tips for Carrying out an Effective Content Audit
When was the last time you carried out a content audit of your website? If you’ve never done one, or…
Desire Lines and Content Marketing
Desire lines are those well worn paths that get us to where we really want to go - in sheer…
How to Prepare Your Text Ads for Black FiveDay
It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…
Using Google Merchant Center Primary Feeds and Supplemental Feeds
Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…
Chrome Extensions for the Digital Marketer
We love Chrome Extensions, and we've compiled this list of the best digital marketing extensions that we use every day.…
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