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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

SEO

Is your organic performance being impacted by external factors or SEO issues?

It’s widely accepted that consumers and businesses will continue to curb spending in 2023 as inflation continues to impact consumer…

Content Marketing

February Breakfast Briefing: how organic media drives value beyond your paid campaigns

Paid media seems relatively straight forward: in its simplest form, you put money in and then track the return on…

SEO

The future of digital marketing in the charity sector

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital…

Ecommerce

Meet our new clients: Ironmongery Direct and Electrical Direct

We’re delighted to announce we’re working with new clients: Ironmongery Direct and Electrical Direct. These national e-commerce brands have exciting growth…

Leadership + Finance

The business school of the future

This guest post is written by Dr Benjamin Lucas Research and Knowledge Exchange Manager and Digital Nottingham, University of Nottingham;…

Events

The first wave of Nottingham Digital Summit speakers is official!

The Nottingham Digital Summit is back, and we can finally share our first wave of incredible speakers for 2023!

Digital PR

Newsjacking: a free template and practical guide

Newsjacking, which is also commonly known as Reactive PR, remains one of the best tactics for getting brands noticed.

Advertising

The best Super Bowl 2023 adverts

To the advertising world, the Super Bowl is like Christmas. It’s that special time of the year where clients with…

Ai and Machine Learning

Google Bard vs. ChatGPT: our initial thoughts on the future of AI in search

“AI will fundamentally change every software category, starting with the largest category of all – search” - Satya Nadella, Chairman…

Digital Strategy

Trendspotting: February 2023

The pace of business has certainly picked up now that we’re a month into the year and, while business challenges…

Content Marketing

Organic round-up: February 2023

We’re starting the year off by trying out new things, with the aim to bring you as many practical and…

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