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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

We all know how valuable Google Analytics is when it comes to monitoring the performance of your website, and that…

Before you start bidding on your own brand, there's a few things you should take into consideration.

Using Schema markup on your website to enable rich snippets and increase your presence in the SERPs is not a…

By default Google AdWords will enable "Search Partners" targeting on new campaigns. But will enabling or disabling this feature bring…

Mailchimp has a new paid feature called Product Recommendations.

Want to use Gmail Ads, but hate the standard AdWords templates? MailChimp offers an easy solution for creating your own…

A new study has shown that people in Britain spend nearly a whole day online every single week.

If you want to rank well on the search engines, it's a great idea to list your business on Companies…

Many online advertising campaigns are limited by a maximum daily or monthly budget. In this post I'll explain how to…

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