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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Facebook has introduced Marketplace to its 1.71 billion active monthly users. The new feature, accessible through the Facebook app, allows…

It is very common for duplicate pages to be inadvertently created on websites, especially on ecommerce sites, but this could…

In digital marketing, we need to make sure that any activity we deliver for clients is faultless. Whether it’s a…

You may have heard content can provide your business with all kinds of benefits and decided you don’t want to…

The pitfalls of transferring Google Adwords to Bing Ads. A few key points to consider when going through the process…

Link building for ecommerce is typically seen as one of the biggest SEO challenges facing businesses who transact online. You…

On 31 August 2016, Google released what was essentially a thorough overhaul of Google Merchant Center. This post will give…

Event updates work well on social media and tend to receive good levels of engagement, if done properly.

Millennials. Our digital consumption is evolving at a rate that seems impossible to keep up with. But Digital PR professionals…

After testing it out for one of my clients, I recently advised marketers in competitive industries to try out the…

Over a billion people sit on Facebook everyday, which is why it's a great opportunity for small businesses to make…

Bing Webmaster Tools is often overlooked by website owners but it’s probably one of the most valuable free SEO tools…

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