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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…

If your business serves one or several localised regions, your local SEO strategy is key to your success and is…

Digital marketing agency Hallam is merging with BigSpring, a leading web design and development agency. The deal results in an…

In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.

This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…

A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…

Journalists receive hundreds of emails every day. So, how can you ensure your pitch doesn't end up in the trash…

Are you creating content but failing to get the results you hoped for? Although it takes time to achieve results…

Optimising your crawl budget will help search engines crawl and index the most important pages on your website. Here are…

Are your online competitors really who you think they are? You may be surprised who is competing with you for…

Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…

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