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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

We recently ran a LinkedIn text ad campaign using best practice techniques. We've put together a case study to highlight…

Does your business have an ongoing plan for capturing customer feedback online? Here I will be giving you an overview…

The evidence that Google's RankBrain uses click-through-rates (CTR) as a ranking factor means there's now even more reason to improve…

If you're having difficulty adding schema markup to your site via your CMS, use Google Tag Manager instead - it's…

Google's focus on AMP continues, and now that ecommerce sites are able to get in on the action, more and…

Facebook has introduced Marketplace to its 1.71 billion active monthly users. The new feature, accessible through the Facebook app, allows…

It is very common for duplicate pages to be inadvertently created on websites, especially on ecommerce sites, but this could…

In digital marketing, we need to make sure that any activity we deliver for clients is faultless. Whether it’s a…

You may have heard content can provide your business with all kinds of benefits and decided you don’t want to…

The pitfalls of transferring Google Adwords to Bing Ads. A few key points to consider when going through the process…

Link building for ecommerce is typically seen as one of the biggest SEO challenges facing businesses who transact online. You…

On 31 August 2016, Google released what was essentially a thorough overhaul of Google Merchant Center. This post will give…

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