Speedo Goggles: Looking Through A New Digital Lens – Rachel Starling – Nottingham Digital Summit

With the first talk after the morning break, we welcomed Rachel Starling, a Senior UX designer from Speedo. Rachel covered the increasing importance of user experience, using an example of the improvements they made to how consumers chose swimming goggles, and how that directly impacted their ROI. The talk was fascinating in covering how the use of user insights lead to digital growth.