Digital Strategy

The lazy days of summer are a great time to catch up your digital marketing reading. Here are the 10 books that I'm looking forward to digesting this summer. It's an eclectic mix of titles, all of which will help me to hone my digital skills, become a better digital leader, and get a better understanding of the digital marketplace.

Digital Marketing Books Digital Business Books 2018

This is the first time in a long time that I’ve written a guide to the digital marketing books and digital business books I’m reading.  I have to admit I was tempted to cheat and include other books that I’ve already read this year that were highly useful to me. Let me know if you want me to share those titles, too, and I’ll write another post.

These books may not be new this year… but they are new on my business reading shelf!

Also, you will notice that the links to these books are an Amazon affiliate link, meaning I will get commission on these purchases. Please click away and buy because all proceeds from your purchases will be donated to Hallam’s charity of the year, Nottingham’s leading homelessness charity, Framework.

So here we go… in no particular order:

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

  • “Incisive…. The most fun business book I have read this year…. Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”–Andrew Ross Sorkin, New York Times
  • “[Garcia Martinez] reads like a philosopher and historian, the exact travel guide you’d want to walk you through the inner workings of Facebook. His tell-all memoir is the best writing out there on one of the world’s most powerful companies. And he even manages to make the ins and outs of online advertising fascinating.”–Aarti Shahanti, National Public Radio

Deep Work: Rules for focused Success in a Distracted World

  • In this strong self-help book, Newport declares that the habits of modern professionals-checking email at all hours, rushing from meeting to meeting, and valuing multitasking above all else-only stand in the way of truly valuable work (Publisher’s Weekly)
  • DEEP WORK accomplishes two considerable tasks: One is putting out a wealth of concrete practices for the ambitious, without relying on gauzy clichés. The second is that Mr. Newport resists the corporate groupthink of constant connectivity without seeming like a curmudgeon (Wall Street Journal)

The everything store: Jeff Bezos and the age of Amazon

  • **Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award**
  • “A masterclass in deeply researched investigative financial journalism … riveting” (Tim Waterstone The Times)

Ten Types of Innovation: The discipline of building breakthroughs

  • This book provides a great framework to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious sciences. (Ralph Jerome, VP of Corporate Innovation, Mars Inc)
  • An indispensible “how to do it” textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry. (Dr Nicholas R. LaRusso, Mayo Clinic)

Creativity Inc: Overcoming The Unseen Forces that Stand in the Way of True Inspiration

  • “It’s one thing to be creative; it’s entirely another–and much more rare–to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”-Jim Collins, co-author of Built to Last and author of Good to Great
  • “The most practical and deep book ever written by a practitioner on the topic of innovation.”–Prof. Gary P. Pisano, Harvard Business School

Alibaba:  The House that Jack Ma Built

  • “Anybody who thinks the Chinese just copy or steal technology from the West should read this book and think again. Jack Ma is part Bill Gates, part Steve Jobs, part Larry Page, part Sergei Brin, and part Mark Zuckerberg all rolled into one.” (Sir Martin Sorrell, CEO of WPP)
  • “A must-read for anyone hoping to navigate China’s new economy”. (Financial Times)

Be Useful:  Is the world making good use of you?

  • Stop trying to be amazing, start being useful  This pocket sized compilation of coaching models, ideas and insights provides a quick overview of key concepts learned over a lifetime’s management training. A great little book, and one I’ll be sharing with my team. (Susan Hallam – Hallam Internet)

Exactly What to Say: The Magic Words for Influence and Impact

  • If you want to be more influential in every situation you need to master the simple yet powerful lessons contained within. ( John Jantsch, Duct Tape Marketing)
  • How to influence others with integrity while never seeming pushy.  (Ian Altman, Columnist Forbes.com)

Disruptive Technologies: Understand, Evaluate, Respond

  • “Lots of books attempt to predict the future of technology. This one does something different and more valuable: It provides thoughtful, step-by-step advice on how companies can prepare themselves for the era of unprecedented change that lies ahead.” (Harry McCracken, Technology Editor, Fast Company)
  • “The perfect guide for all professionals, looking to better understand and thrive in the current marketplace of disruptive technologies.” (Michael Villaseñor, Creative Director, Advertising at The New York Times)

Lost and Founder: A Painfully Honest Field Guide to the Startup World

  • Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups… I wish I had read it thirty years ago – (Seth Godin entrepreneur and author)
  • Having competed with Rand professionally for nearly a decade, I was BOUND to read this book. It’s brilliantly honest.whether you know about Moz or whether you are trying to “make it” in Silicon Valley – this book is very different from most “how to build a business” books.  (Dixon… as in Jones?)

6 responses to “What I’m Reading This Summer: The Best Digital Marketing Books and Business Books (2018)”

  1. Some great picks for sure! I just finished The Way Of The Wolf in only a day, found it to be horrible though so don’t add that to your list haha!

  2. One of the best business I have read, although not quite a book about digital marketing, is REWORK. An outstanding and original book

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