I was asked which tools I use to manage this website. I’ve pulled together a list of the software that keeps my website ticking.
My choices won’t suit everybody, and in hindsight I might have chosen differently. But these services are all working and sometimes it is just too difficult to change horses.
This website was designed as a demonstrator of how to easy it is to keep your content fresh and up to date. I use Senior Internet’s content management system for the Events, Library and Client sections of the site.
I didn’t realise how much money I’ve invested in Adobe products: Dreamweaver and Contribute are used to create and update standard web pages. Images on the site are edited with Photoshop Elements, and PDFs are created using Flashpaper.
I monitor activity on the site using WebTrends website statistics software. Incoming links to the site with monitored with SEO Elite, and overall performance in the search engines is tracked with WebPosition and WebCEO.
Customer data is managed in the office using Goldmine, and I use Goldmine to send out small email marketing campaigns. Larger email marketing campaigns go out using Vertical Response or Intellicontact or Mailchimp.
Any thoughts on my choices?