You may not associate the traditional sport of lawn tennis with leading edge digital marketing techniques, but Wimbledon's Facebook team introduced some innovative new social media campaigns this year.
If you are looking for inspiration on your Facebook page, then you’re in the right place, and it’s time to revel in the joys of Wimbledon. Whether you’re a tennis fan or not, here are some innovative Facebook lessons from SW16 that can be applied to your business.
I would certainly recommend you take a look at Wimbledon’s social media achievements from 2015 before this whirlwind tour of innovation taking place in 2016.
1. Wimbledon & Facebook 360 Virtual Reality
Virtual Reality gives fans the chance to relive Andy Murray’s win in the full glory of 360 Virtual Reality. Compatible with Oculus Rift or Samsung Gear VR, Facebook 360 is a fully immersive experience. Check out other uses on the Facebook 360 page. Or if you want to learn more about the technicalities, head over to their main webpage.
Go ahead and use your finger or mouse to explore every angle of this interactive video.
2. Live Question and Answer with Wimbledon stars
Nearly 2 million people viewed this Live Stream interview with Andy Murray. You may not have an Andy Murray working at your company, but you certainly know your customers would like to talk in real time to your specialist experts. Cost effective, immediate, personal. It’s go to be worth a try.
Want to learn more about live streaming on Facebook? Here you go.
3. Wimbledon’s Daily Podcast
Podcasting is a technology that has been around for a long time… and it is a great opportunity that is really starting to take off properly. 21% of Americans aged 12 and up have listened to a podcast in the last month and it is particularly popular with younger demographics.
The Wimbledon daily podcast was cross marketed right on their Facebook page, and got great traction.
4. Spread the Wimbledon word with a custom temporary profile picture
Temporary profile pictures can show support in the lead up to and during events, and Facebook’s “game face” custom profile picture generator will embellish any profile picture with lovely Wimbledon branding. This service is for many sports teams, causes and events.
See GameFace for more
5. IBM Watson & Wimbledon
Stepping up a level, the team at Wimbledon are working with IBM Watson to start mining the Big Data.
IBM Watson is a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data. Most businesses will not have access to this kind of technology…. yet.
Here’s a great quote from TechCrunch letting us know just how Watson works:
How? Well, the Command Center uses Watson’s APIs, including its Natural Language Classifier and Alchemy Topic Analysis services, to review social media comment across Twitter, Facebook, Instagram and YouTube. Those same APIs are trained to recognize what’s relevant to Wimbledon. Once it hones in on those sticking points via real-time conversations, the Command Center is able to identify emerging topics, geographic locations, key sources of information and who key influencers are, according to Sam Seddon, IBM’s Wimbledon and RFU Client and Program Executive.
Learn more about IBM’s Cognitive Social Media Command Centre