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Google

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

Advertising

The future of search and the impact on ads

The future of search today is typically split into two parts. Typical search - or search as we know it…

SEO

How to learn SEO marketing: a guide for in-house marketers

SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…

Data + Privacy

Preparing for Google Chrome’s Cookie Replacement in 2024

After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…

Ecommerce

Everything we learned from Google’s “Prepare for Peak” webinar

The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…

Analytics

Using GA4 event tracking

Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…

Analytics

How to avoid a ‘crash and burn’ marketing campaign by making the right decisions

Picture a pilot coming in to land and the plane is suddenly swayed left by a gust of wind. To…

eBooks + Downloadable Content

July 2023: digital trends report

As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…

eBooks + Downloadable Content

June 2023: digital marketing report

The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…

Google

Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…

Analytics

April Breakfast Briefing: using GA4

If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…

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